Reasonable Doubt: Power, Proximity, and Proxy Influence
An influencer campaign rooted in credibility, access, and real-world authority.
For Hulu’s Reasonable Doubt Season 3 . . .
We partnered with Onyx Collective to build a creator ecosystem that mirrored the high-stakes world of Jax Stewart—where power, reputation, and proximity matter. Anchored in our “Proxy Power” strategy, the campaign activated creators whose real lives operate adjacent to influence, decision-making, and cultural authority.
Social Engagement
Through on-set access, character-driven formats like It’s Giving Jax, and culturally fluent voices including Tony Talks, Quiana Watson, Darryl Vega, and Scot Louie, we transformed the series into lived-in commentary rather than surface-level promotion. The result was content that felt credible, aspirational, and deeply resonant.
This campaign drove 42M+ impressions, 31M views, and over 1.4M engagements. Reasonable Doubt didn’t just unfold onscreen; it extended into real conversations about ambition, vulnerability, and power—meeting audiences where influence actually lives.
Their videos gained over 15 million views on Instagram and TikTok
Instagram Post Caption:
I Need New Friends To Watch Reasonable Doubt with 😒😂 #ad #hulupartner
@TheJessieWoo
Over 5 million views on TikTok
TikTokPost Caption:
Catching up with Jax from #ReasonableDoubt to play a little game . . .
Over 3 million views on Inst
Instagram’s Post Caption:
Boss Energy, Elevated. Step inside Jax Stewart office, a masterfully designed space that embodies elegance, power, and prestige(…)
Are you watching Reasonable Doubt season 3 on Hulu?
I know I am.
@hulu #hulupartner #ad
Their post gained over 1 million views on Instagram
Instagram Post Caption:
#GRWM the look is giving sharp and savvy ala Jax Stewart — don’t you agree?
#HuluPartner #ReasonableDoubt #ad