Highest 2 Lowest: Stepping Into Cinematic History

Jan 27

An experiential activation that transformed an iconic film technique into a shareable cultural moment.

For the New York City premiere of Highest 2 Lowest, we partnered with Apple TV+ and A24 to reimagine Spike Lee’s legendary double dolly shot as a live, interactive experience. Rather than referencing the film’s visual language, we invited guests to step directly into it.

Our team designed and built a custom double dolly system, complete with lighting, camera, and branded environments.

This allowed attendees to capture high-quality photo and video content using one of cinema’s most recognizable techniques.

Deployed across multiple premiere moments, the activation bridged film history and modern social culture—turning guests into participants and amplifiers of the story. The result was an immersive, creator-ready experience that honored Spike Lee’s legacy while generating organic, shareable content that extended the film’s presence far beyond the red carpet.