A Three-Step Measurement Matrix
Origin Authority™ operates as a structured, three-phase evaluation system designed to distinguish authentic cultural participation from performative engagement.

1. Source Validation
   Assesses whether ideas, narratives, and creative strategies originate from genuine lived experience or external observation.

2. Contextual Intelligence Mapping
   Evaluates a brand’s understanding of cultural currents, historical context, and community-specific nuance beyond surface trends.

3. Resonance Positioning
   Identifies where a brand sits within the market landscape — mapping precise coordinates between legacy credibility and modern relevance.

Each step produces actionable insight, ensuring campaigns are grounded in truth rather than approximation.

Modern marketing often confuses visibility with legitimacy. Origin Authority™ was created to address the growing gap between cultural proximity and cultural understanding.
By applying rigorous standards of authenticity and precision, the framework helps brands:

• Avoid superficial trend adoption

• Build durable relationships with real communities

• Increase long-term trust and credibility

• Achieve measurable business outcomes rooted in relevance

This is not trend forecasting. It is cultural validation.

Origin Authority™ is used across brand strategy, campaign development, and creative evaluation, including:

• Brand positioning and re-positioning

• Cultural strategy audits

• Campaign concept validation

• Community alignment assessment

The framework functions as both a diagnostic tool and a strategic compass.

Origin Authority™ is a proprietary methodology developed and owned by The Belmont Agency Inc.
All terminology, frameworks, and measurement processes associated with Origin Authority™ are original intellectual property.